The "A-B split" is really an ideal-material split.

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The "A-B split" is a method of testing two different versions of a website or app by randomly assigning visitors to one of the two versions. The goal is to see which version performs better in terms of metrics such as conversion rate or engagement. The "A-B split" is really an ideal-material split because it allows you to test two different versions of a website or app without having to make any changes to the code.

The "A-B Split" Is Really an Ideal-Material Split