Important factors driving the customer's purchase decision process are referred to as buying motives.

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Buying motives are important factors that drive a customer's decision-making process when purchasing a product or service. These motives may include functional needs, emotional desires, social status, convenience, price, quality, and other factors that influence the customer's buying behavior. Understanding these motives can help businesses create effective marketing strategies that address the needs and wants of their target customers.

Important Factors Driving the Customer's Purchase Decision Process Are Referred