According to Appiah, in a "traditional society we may speak of these shared beliefs, values, signs, and symbols as the ________________; not, to insist on a crucial point, in the sense that everyone in the group actually holds the beliefs and values, but in the sense that everybody knows what they are and everybody knows that they are widely held in the society."

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Appiah is discussing shared beliefs, values, signs, and symbols that are widely known and held within a society, but not necessarily shared by every individual. This concept is referred to as "common culture."

According to Appiah, in a "Traditional Society We May Speak