What was the salesperson's traditional view of sales resistance?
A) Salespeople were taught to view any resistance as a threat to the sale.
B) The raising of an objection usually indicates faulty execution of the qualifying process.
C) Lack of buyer interest and price are the main forms of sales resistance faced by salespeople.
D) Salespeople considered objections a natural part of the sales process, and an opportunity to continue selling.

Question

Quizplus · Accepted Answer

Traditionally, sales resistance was seen as a threat to the sale, implying that any form of resistance could potentially derail the sales process. Salespeople were often trained to overcome or avoid resistance to secure a sale.

What Was the Salesperson's Traditional View of Sales Resistance