When a buyer expresses resistance because he or she is loyal to another supplier, which type of objection is being raised?
A) value objection
B) company or source objection
C) need objection
D) product or service objection

Question

Quizplus · Accepted Answer

A company or source objection occurs when a buyer expresses loyalty to another supplier, indicating that they do not want to switch suppliers. This objection is not related to the product or service being offered, but instead the company or source providing it.

When a Buyer Expresses Resistance Because He or She Is