From the salesperson's perspective, what should be the primary motivation for ensuring effective handling of customer complaints?
A) to use as a stepping stone to repeat business and recommendations to others
B) to avoid having to offer discounts or incentives to keep the customer happy
C) to protect his or her reputation
D) to avoid wasting his or her time

Question

Quizplus · Accepted Answer

Ensuring effective handling of customer complaints can lead to repeat business and recommendations to others. When a salesperson successfully resolves a customer's complaint, the customer is more likely to continue doing business with them and may also refer others to them. This can ultimately lead to increased sales and revenue for the salesperson.

From the Salesperson's Perspective, What Should Be the Primary Motivation