A salesperson using portfolio analysis would regard an account that was high in opportunity but weak in competitive position as a waste of time to call on.

Question

Quizplus · Accepted Answer

A salesperson using portfolio analysis would see an account with high opportunity and weak competitive position as a potential opportunity for investment, as it has room for growth and potential market share to capture. Therefore, it would not be considered a waste of time to call on.

A Salesperson Using Portfolio Analysis Would Regard an Account That