How has consolidation of radio ownership affected individual traffic and billing departments?
A) The individual traffic departments at stations in the cluster are no longer necessary and are typically centralized
B) Traffic is managed at corporate headquarters for all station clusters
C) Traffic continues to be managed locally by each individual station in the cluster
D) The need to manage traffic and generate daily program logs has been made unnecessary by computers

Question

Quizplus · Accepted Answer

Consolidation of radio ownership often leads to the centralization of various departments, including traffic (which manages advertising and programming schedules), to reduce redundancy and improve efficiency. This means individual stations in a cluster may no longer have their own separate traffic departments.

How Has Consolidation of Radio Ownership Affected Individual Traffic and Billing