To offset the cost of promotions, stations will do what?

Question

Quizplus · Accepted Answer

Collaborating with sponsors to share the costs is a common strategy for offsetting the cost of promotions. This can involve the sponsor contributing money or resources in exchange for on-air mentions, product placement, or other forms of advertising. Cutting back on off-air promotions (option B) is not a desirable option, as these types of promotions are often crucial for building relationships with listeners and increasing brand recognition. Doing more on-air promos (option C) or on-air contests (option D) may be effective in increasing listener engagement, but these strategies alone may not offset the cost of promotions.

To Offset the Cost of Promotions, Stations Will Do What