How do radio stations know that their promotions are working?

Question

Quizplus · Accepted Answer

Radio stations typically rely on rating surveys to measure their promotions' effectiveness. These surveys track listener habits and help stations determine which shows or promotions are most successful in attracting and retaining their audience. Increased listener complaints, decreased commercial loads, or increased competition from other media may indicate issues with the station but do not necessarily provide insight into the success of specific promotions.

How Do Radio Stations Know That Their Promotions Are Working