The most important use of ratings is?
A) By disc jockeys to get raises
B) By account executives to increase their commissions
C) By ad agency media buyers to place client´s advertising dollars
D) By clients to raise prices on products
Correct Answer:
Verified
Q8: The Metro Survey Area (MSA) is defined
Q9: Arbitron uses what method to determine ratings?
Q10: Which groups are most likely to be
Q11: What does Cost Per Thousand (CPM) mean,
Q12: Cost Per Thousand (CPM) means:
A) The salesman´s
Q14: Arbitron successor Nielsen Audio has announced intentions
Q15: In the majority of their radio markets,
Q16: Radio research initially began in what decade?
A)
Q17: The early survey company using in person
Q18: In 1963, the Broadcast Rating Council was
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