To counter the sharp reversal of fortunes, many broadcasters formed _____________agreements, whereby one radio station leases time and/or facilities from another area station.

Question

Quizplus · Accepted Answer

Local Marketing Agreements (LMAs) are agreements where one radio station leases time and/or facilities from another area station. This allows broadcasters to expand their reach and audience without investing in new facilities or infrastructure.

To Counter the Sharp Reversal of Fortunes, Many Broadcasters Formed