Sophisticated Sofas advertises online and pays for results only in the form of click-throughs to their site rather than total page views. This is called __________ advertising.

Question

Quizplus · Accepted Answer

The type of advertising described, where payment is based on the number of click-throughs rather than total page views, is known as performance-based advertising. This differs from cost-per-thousand (CPM) advertising, where payment is based on the number of times an ad is viewed (in thousands), and search-engine advertising, which refers to paid search engine placement. Social marketing typically involves using social media platforms for marketing purposes, but is not directly relevant to the payment structure described.

Sophisticated Sofas Advertises Online and Pays for Results Only in the Form