Like PR, advertising relies on principles and theories of __________ communications.

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Advertising, like PR, aims to persuade and influence the audience. Therefore, it relies on principles and theories of persuasive communication. Interpersonal communication is more focused on one-on-one communication, while mass communication is broader and more generalized. Online communication is a channel of communication and not a theory or principle of communication.

Like PR, Advertising Relies on Principles and Theories of __________