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Jade Works for a Firm That Has Been Hired to Discourage

Question 26

Multiple Choice

Jade works for a firm that has been hired to discourage the public from texting while driving. Her approach will adopt advertising and marketing techniques that persuade people to change bad or destructive behaviors, a project in ___________ that will likely rely on ___________.


A) ethical consumerism/framing
B) cultural transmission/performance-based advertising
C) social marketing/ public information campaigns
D) integrated communications/interstitial ads

Correct Answer:

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