Jade works for a firm that has been hired to discourage the public from texting while driving. Her approach will adopt advertising and marketing techniques that persuade people to change bad or destructive behaviors, a project in ___________ that will likely rely on ___________.

Question

Quizplus · Accepted Answer

Social marketing is a technique used to encourage social actions or behaviors for the benefit of society. In this case, the goal is to discourage texting while driving. Public information campaigns are a type of social marketing that uses mass media channels to spread information and messages that influence behavior change. Therefore, social marketing and public information campaigns are appropriate approaches to use in this context. The other options are not as relevant in this scenario.

Jade Works for a Firm That Has Been Hired to Discourage