__________ marketing and distribution allow businesses to succeed by selling a greater variety of items but fewer of each.

Question

Quizplus · Accepted Answer

Long tail marketing and distribution allows businesses to sell a greater variety of items, which may have lower demand individually, but collectively can make up a significant portion of sales. By having a wider selection of items available, businesses can cater to niche markets and attract a larger customer base overall. This approach contrasts with short tail marketing, which focuses on selling a smaller selection of popular items in larger quantities. Direct and retail marketing are distribution channels, rather than marketing strategies focused on product selection.

__________ Marketing and Distribution Allow Businesses to Succeed by Selling