A Major Reason Why Self-Reports of Radio Usage Tend to Be

A major reason why self-reports of radio usage tend to be underreported is __________.

A) consumers want to mislead industry officials
B) consumers are embarrassed by the amount of time they spend listening to the radio
C) consumers often play the radio in the background as a filler while they engage in other activities
D) consumers don't care enough about self-reporting to give accurate figures