Magazine publishers stopped publishing general-interest magazines in favor of specialized magazines on almost every single topic after the advent of television in order to __________.

Question

Quizplus · Accepted Answer

Since television was able to provide general-interest content to audiences, publishers needed to differentiate themselves by catering to more specific interests in order to attract advertising revenue. Specialized magazines allowed for advertisers to target specific audiences rather than relying on general-interest publications.

Magazine Publishers Stopped Publishing General-Interest Magazines in Favor of Specialized