What has research revealed about media bias and media effects?

Question

Quizplus · Accepted Answer

Research has revealed that audiences can be quite active in interpreting and using media. This means that individuals may not simply accept media messages passively, but instead may actively engage with the media they consume and form their own opinions and beliefs based on their interpretation of those messages.

Answer: D 
 Research has shown that media bias can occur not only in news stories, but also in entertainment media and other forms of content. This means that all types of media can potentially have a bias that influences the messages they convey and how audiences receive and interpret those messages.

What Has Research Revealed About Media Bias and Media Effects