Which trend decreases corporate power as it increases consumer control?

Question

Quizplus · Accepted Answer

Viral marketing allows consumers to share and spread information about products and services on their own terms, giving them more control over what they choose to consume. It can lead to decreased corporate power as companies need to create products that appeal to consumer interests in order to go viral. Product placement, cookies, and surveillance all involve companies gathering information about consumers in order to target them with ads or influence their purchasing decisions, thus increasing corporate power.

Which Trend Decreases Corporate Power as It Increases Consumer Control