Cultural convergence says that media companies will continue to produce messages for large audiences, but according to this view, audiences will more frequently receive what?

Question

Quizplus · Accepted Answer

Cultural convergence theory suggests that advancements in technology and the increasing use of social media will allow media companies to deliver more personalized messages to audiences. This means that audiences will receive messages that are tailored to their individual needs and interests, rather than one-size-fits-all mass media messages.

Cultural Convergence Says That Media Companies Will Continue to Produce