According to the author, how do the institutional status interests supporting college athletics and the class interests of families come together?

Question

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The author explains that college athletics serve the institutional status interests of universities, which include boosting school pride and fundraising efforts. At the same time, college athletics also cater to the class interests of families who see athletic scholarships as a means of lowering their own financial burden for higher education. Thus, college athletics bring together both the interests of colleges and families through team sports.

According to the Author, How Do the Institutional Status Interests