The four factors usually considered when deciding which media to use in international campaigns are:

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The four factors considered when deciding which media to use in international campaigns are cost, availability, coverage, and media usage habits. These factors help to determine which media will reach the target audience effectively, efficiently, and within budget. Cost is an important consideration when selecting media, as it can vary significantly depending on the type of media, the region or country in question, and the available advertising space. Availability is important as not all media may be available in all countries or regions. Coverage refers to the extent to which the audience can be reached through a particular medium. Finally, media usage habits must be considered, as these vary between countries and cultures, and can impact the effectiveness of a particular media channel.

The Four Factors Usually Considered When Deciding Which Media to Use