Social advocacy refers to activity by groups or organizations aimed at changing perceptions or practices related to a social issue, such as human rights, environmental protection, or healthcare. It is not related to marketing or lobbying for a brand, product, or commercial agenda. Individual consumers may also engage in social advocacy, but it is typically associated with organized collective action.

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Social Advocacy Is

Question 4

Multiple Choice

Social advocacy is:

A) Marketing and lobbying activity by brands or organisations aimed at changing the perceptions or practices in relation to a brand or a product.
B) Activity by groups or organisations aimed at changing the perceptions or practices in relation to a social issue
C) Activity by groups or organisations aimed at changing the perceptions or practices in relation to a commercial brand.
D) Activity by individual consumers aimed at changing the perceptions or practices in relation to a commercial brand.

Correct Answer: