In the wider non-profit sector, but the social marketing sector in particular, campaign objectives frequently relate to less tangible outcomes such as attitude or behaviour change and this can prove challenging as these are much harder to manage and success is difficult to measure.

Question

Quizplus · Accepted Answer

This statement is true. Social marketing campaigns often aim to create attitude or behavior change, which can be difficult to measure and manage.

In the Wider Non-Profit Sector, but the Social Marketing Sector