House brands
A) decrease the level of competition in a category
B) increase the level of competition in a category
C) have no effect on a category
D) confuse consumers about the difference between house and manufacturer brands
Correct Answer:
Verified
Q1: Transaction-based sales
A) aim at gaining repeat sales
B)
Q2: In-store merchandisers
A) set prices in store
B) monitor
Q4: Sales staff
A) cannot influence sales to large
Q5: Electronic sales force automation
A) eliminates the need
Q6: Sales staff may be motivated by
A) monetary
Q7: Sales staff working in business-to-business areas need
A)
Q8: Internal marketing involves
A) selling company products to
Q9: Sales and sales management
A) operate independently from
Q10: Exhibitions are
A) a means of generating direct
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