Which of the following is not a clear IMC objective?
A) increase awareness of brand X by 20% over 20 months
B) increase levels of trial of brand X by 5% over three months
C) increase consumer positivity towards the brand relative to its rivals by 5% over three months
D) increase brand recognition from 2% of the target audience to 10% in four months
E) all of the above are clear IMC objectives
Correct Answer:
Verified
Q1: An integrated strategy offers benefits of
A) convenience
B)
Q2: Which of these groups should be 'on
Q3: Objectives are developed in the following order:
A)
Q5: When conducting a SPENT analysis, what does
Q6: Which of the following is not part
Q7: Social factors
A) are irrelevant when designing communications
B)
Q8: Political factors specify
A) opportunities and restrictions on
Q9: Natural factors are
A) naturally occurring phenomenon over
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