Lofland and Lofland advise that researchers should analyze qualitative data _______________.
A) Only once all the interviews are complete
B) Throughout the process rather than waiting until all interviews are transcribed.
C) Only once all interviews are transcribed
D) Immediately after every interview

Question

Quizplus · Accepted Answer

Lofland and Lofland advise researchers to analyze qualitative data throughout the research process rather than waiting until all interviews are transcribed. This allows the researcher to refine their questions and adjust their approach throughout the research process. Waiting until all interviews are complete can be inefficient and increase the likelihood of missing important information. Additionally, ongoing analysis may help researchers identify themes or patterns that can inform subsequent interviews.

Lofland and Lofland Advise That Researchers Should Analyze Qualitative Data