Sutton and Rafaeli's research illustrates
A) The necessity of using mixed method approaches to infer causality.
B) The ease of inferring causality in cross-sectional research.
C) That it is not possible to detect the causal direction using observational methodology.
D) The challenge of inferring the causal direction in cross-sectional research

Question

Quizplus · Accepted Answer

Sutton and Rafaeli's research demonstrates the challenge of inferring the causal direction in cross-sectional research. Their study found that both emotional contagion and emotional expression occur in online communities, but it is unclear whether emotional contagion leads to emotional expression or vice versa. This highlights the difficulty of determining causality in cross-sectional research, where variables are measured at a single point in time.

Sutton and Rafaeli's Research Illustrates