What type of content analysis did Leopold and Bell perform in their study of the Black Lives Matter movement?
A) Qualitative
B) Quantitative
C) Visual
D) Both Qualitative and Quantitative

Question

Quizplus · Accepted Answer

Leopold and Bell performed both qualitative and quantitative content analysis in their study of the Black Lives Matter movement. They utilized both thematic analysis and frequency analysis of social media posts to analyze the content related to the movement.

What Type of Content Analysis Did Leopold and Bell Perform