_______________ content analysis examines both the content and the contextual meaning of communication using an inductive strategy.

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Qualitative content analysis involves analyzing data using an inductive approach, which means that the researcher allows patterns, themes, and categories to emerge from the data rather than starting with preconceived categories. This approach allows for a more nuanced understanding of the meaning of communication, including its context and underlying motivations. Visual, quantitative, and verbal content analysis may also be used, but they typically rely on deductive reasoning and may not capture the contextual meaning of communication in the same way as qualitative analysis.

_______________ Content Analysis Examines Both the Content and the Contextual