Motivation belongs in which stage of the sport consumer decision-making process?

Name: Motivation belongs in which stage of the sport consumer decision-making process?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Motivation is a cognitive process that is present in the second stage of the sport consumer decision-making process, which involves gathering information and evaluating alternatives. In this stage, an individual's motivation to participate in sport or purchase sport-related products can influence their decision-making.

Motivation Belongs in Which Stage of the Sport Consumer Decision-Making