What Does the Following Equation Calculate $$\frac { \text { Households tuned to program } } { \text { Households usine televicion } } \times 100$$

What does the following equation calculate? $$\frac { \text { Households tuned to program } } { \text { Households usine televicion } } \times 100$$

A) Rating
B) Audience share
C) Number of people tuned to program
D) Network share
E) Cost per thousand (CPM)