Which of the following is most important in sending powerful and high impact messages to the receiver (consumer)?

Question

Quizplus · Accepted Answer

Credibility is important in sending powerful and high impact messages to the receiver. If the sender is seen as credible and trustworthy, the receiver is more likely to believe and act upon the message being sent. The other options (exposure, popularity, sporting success, recognisability) may have some impact on the receiver, but they do not necessarily result in a powerful and high impact message.

Which of the Following Is Most Important in Sending Powerful