Non-reactive research is often the best way to gather data when individuals might change their behavior when they become aware of being observed. This behavioral change is a major threat to validity and is known as:

Question

Quizplus · Accepted Answer

Reactivity occurs when individuals modify their behavior due to being observed, which can compromise the accuracy and validity of research findings. Choosing non-reactive research methods can help mitigate this issue. Accretion refers to the gradual increase in a variable over time, conversion is not a relevant term for this question, and selection bias occurs when the sample selected for a study is not representative of the larger population being studied, which is a different issue than reactivity.

Non-Reactive Research Is Often the Best Way to Gather Data