Hospitals in recent years have become more motivated to focus their marketing strategies on patient care excellence. What are some of the drivers of this focus? (Select all that apply.)

Question

Quizplus · Accepted Answer

Heightened patient and regulatory scrutiny, fueled by more frequent accounts in the media of medical errors, has motivated hospitals to refocus on patient care excellence and seek ways to promote this excellence to the public to gain a competitive advantage. Logos depicting designations of excellence are displayed on the organization's website homepage and are used to promote differentiating distinctions.

Hospitals in Recent Years Have Become More Motivated to Focus