At York University (UK), the vision of a dynamic, versatile sport facility, which would play a critical role in enhancing university and community relationships while contributing to public health and quality of life, was clearly articulated by top-level managers. Managers set this vision to provide the organization with an immediate and enduring sense of purpose. The formulation of this vision is part of Step 3 of the strategic management process.

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The formulation of a vision is part of Step 1 in the strategic management process, which involves defining the organization's purpose and establishing its strategic vision and objectives.

At York University (UK), the Vision of a Dynamic, Versatile