To retain and grow market share, some commercial clubs have adopted a clear differentiation strategy in which they have identified a particular market segment that they target. They work to establish a clear brand that will set them apart from others in the market place. Perhaps the most well-known specialized health and fitness club brand in the industry is _________________________.
A) Curves
B) Gold's Gym
C) Planet Fitness
D) YMCA
Correct Answer:
Verified
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