Creativity is of most importance in which step of the decision-making process?

Question

Quizplus · Accepted Answer

Creativity is most important in the second step of the decision-making process, which is generating the broadest possible range of alternatives. This is because creativity helps in thinking outside the box and coming up with innovative solutions that may not have been considered otherwise. Once the alternatives are generated, the evaluation, involvement of others, and selection of an optimal alternative can follow.

Creativity Is of Most Importance in Which Step of the Decision-Making