Which of the Following Does Not Outline a Difficult Challenge

Which of the following does not outline a difficult challenge faced by the media relations staff in any sport organization?

A) Maximizing positive coverage, protecting the interests of the sport organization, and cultivating a relationship with members of the media.
B) Sport communications staff must be available, must be fair, and must maintain a high level of personal integrity and professional ethics.
C) The difficulty in convincing young stakeholders in the value and applicability of new and emerging social media platforms.
D) Remembering the significant role the media plays in shaping public opinion and distributing the sport product to a wide variety of stakeholders.