Branding is tied to this type of research
A) Demographics
B) Psychographics
C) Focus groups
D) Mailed surveys

Question

Quizplus · Accepted Answer

Branding is tied to psychographics, which is the study of personality, values, attitudes, interests, and lifestyles. This information is used to better understand a company's target audience and create a brand image that resonates with them. Demographics (A) are also important in identifying a target audience, but psychographics provide a deeper understanding of them. Focus groups (C) and mailed surveys (D) may be used to gather psychographic information, but they are methods of research rather than types of research.

Branding Is Tied to This Type of Research