Skilled speakers undertake audience analysis to ________________.
A) identify the opinion leaders among their listeners
B) better understand listeners' needs and tailor their speech accordingly
C) weed out those who care from those who do not
D) make a judgment about the appropriateness of ethnocentric humor
E) ensure that they've chosen the right type of speech for the occasion

Question

Quizplus · Accepted Answer

Skilled speakers analyze their audience to understand their needs and tailor their speech accordingly. This helps them to effectively communicate with their audience and engage them in the speech. Option A is only a small part of audience analysis, whereas option C and D seem irrelevant to the purpose of audience analysis. Option E is also important, but audience analysis is needed before choosing the type of speech.

Skilled Speakers Undertake Audience Analysis to ________________