The process of using engaging media stories to immerse viewers into their plots, have them perceived as realistic, and encourage those viewers to identify with characters to produce beneficial health attitudes and behaviors is ___________ theory.

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The process of using engaging media stories to immerse viewers into their plots, have them perceived as realistic, and encourage those viewers to identify with characters to produce beneficial health attitudes and behaviors is known as narrative persuasion theory. Social cognitive theory focuses on how people learn through observation and modeling, cultivation theory suggests that the media shapes our perceptions of reality, elaboration likelihood theory explains how people process and respond to persuasive messages, and normative theory explains how social norms and expectations influence behavior. However, only narrative persuasion theory specifically addresses the use of storytelling in media to promote health attitudes and behaviors.

The Process of Using Engaging Media Stories to Immerse Viewers