Health Communication Campaigns Such as the Anti-Smoking I Learned It

Health communication campaigns such as the anti-smoking I Learned It by Watching You! and Friends Don't Let Friends Drive Drunk generally have one of two goals, to raise awareness of important health issues and to _______________.

A) help reduce health-care costs by encouraging self-diagnosis
B) change individuals' health behaviors and attitudes
C) meet minimum government standards of health information
D) fulfill broadcasters' licensing obligations
E) help encourage greater interaction between providers and now-informed patients