Perceived similarity is a function of a persuasive target's perception of the persuader's ______ similarity.

Question

Quizplus · Accepted Answer

Perceived similarity refers to a target's perception of similarity with a persuader. Two aspects of similarity can influence perceived similarity: attitudinal and membership similarity. Attitudinal similarity refers to the similarity in attitudes, values, and beliefs between the persuader and the target, whereas membership similarity refers to the similarity in group membership between the persuader and the target. Therefore, the best answer is C, which includes both attitudinal and membership similarity.

Perceived Similarity Is a Function of a Persuasive Target's Perception