Sometimes the models and actors in the advertising we see tend to look like everyday people as marketers hope to take advantage of _________ to persuade us to buy their products and services.

Question

Quizplus · Accepted Answer

Marketers use "membership similarity" by featuring models and actors who resemble everyday people to create a sense of relatability and connection, persuading consumers that the product is suitable for them.

Sometimes the Models and Actors in the Advertising We See