Involvement, the motivation to process persuasive communication because it is relevant to the receiver of a persuasive message, often takes the form of ___________ because it is the product of the receiver's desire to produce or achieve a desired goal.

Question

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Outcome-relevant involvement is when the receiver of a persuasive message is motivated to process it because it is relevant to achieving a desired outcome or goal. This type of involvement is often seen in situations where the receiver has a personal stake in the outcome, such as when making a purchase or voting in an election. Central processing and heuristics are both cognitive processes that can occur as a result of involvement, but they are not specific forms of involvement. Value-relevant involvement is similar to outcome-relevant involvement, but it involves the receiver's personal values rather than a specific outcome. A two-sided argument is a persuasive message that presents both the pros and cons of an issue.

Involvement, the Motivation to Process Persuasive Communication Because It Is