When people are confronted with a persuasive message, they will rely on the simplest analysis possible because humans are ____________.

Question

Quizplus · Accepted Answer

The concept of cognitive miserliness suggests that people are cognitively lazy and prefer to use mental shortcuts when processing information. This leads to the reliance on the simplest analysis possible when confronted with persuasive messages. Option A is not a fair characterization of people in general, and option E is not a recognized term in psychology. Option B is not incorrect but does not accurately capture the concept of cognitive miserliness. Option D is unrelated to the concept of cognitive effort in processing persuasive messages.

When People Are Confronted with a Persuasive Message, They Will