The dual-factor model of Facebook use argues that social network site use is primarily motivated by two basic social needs. One, _________, refers to the continuous process of impression management.

Question

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The need for self-presentation refers to the continuous process of impression management, which is one of the two basic social needs identified by the dual-factor model of Facebook use. This involves creating a desirable image of oneself through carefully selecting and sharing content on Facebook. The other social need identified by the model is the need to belong, which refers to the desire to connect with others and be part of a social group.

The Dual-Factor Model of Facebook Use Argues That Social Network