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Media Richness Theory Views Different Media's Contribution to Meaning Making

Question 36

Multiple Choice

Media richness theory views different media's contribution to meaning making falling along a continuum of lean to rich, employing criteria such as _________, the use of multiple cues and natural language, and the medium's personal focus.


A) the speed of delivery
B) how much it costs to send and receive messages
C) the presence of instant feedback
D) how widespread its message can go
E) how much emotion can be displayed

Correct Answer:

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